What happens early, matters for a lifetime

The first three years are the most sensitive time for brain development. Your baby’s early interactions are incredibly important for building a healthy brain.

Your baby is born ready to learn. When you interact with your baby, their brain forms more than a million new brain connections every single second! Find further information about Brain architecture on the Center on the Developing Child Harvard University website.

These early moments (known as ‘serve and return’) shape your child’s brain in ways that help their learning, health, and behaviour both now and in the future. Watch Molly Wright: How every child can thrive by five on Ted Talk.

Over 80% of your baby’s brain is formed by age three.

Up to 75% of each meal goes to building your baby’s brain.

Playing and talking with your baby sparks millions of new brain connections.